A leader int he fragrance industry partners with a top ballet brand for a long-term, ambitious fragrance licensing deal. Inter Parfums, Inc. entered into a 13-year worldwide license agreement with La Maison Repetto for the creation, development and distribution of fragrances under the Repetto brand, which starts on January 1, 2012. The first fragrance line is expected to be launched in 2013 by Interparfums SA, a majority-owned French subsidiary.

In 1947, Rose Repetto created the brand for her son, dancer and choreographer Roland Petit. The brand is known for its signature style ranging from dance shoes, ballet slippers flat shoes, and sandals to handbags and high-end accessories. Repetto’s international expansion includes 27 new stores opened in 2011 and 22 new points of sale planned for 2012. The expansion will focus on Europe, but is also branching out into Asia, notably South Korea and Japan.

“Two French companies, Repetto, an iconic global name in the universe of dance and Interparfums, a highly talented creator of fragrances under license, possess rare and unique technical know-how. This collaboration provides an occasion for both to write a new page in their respective histories. What could be more natural,” said Jean Marc Gaucher, chairman and CEO of Repetto.

Philippe Benacin, chairman and CEO of Interparfums SA added: “Repetto is an exceptional brand that has acquired unique know-how in the field of dance. We believe that this universe offers real opportunities for creating a range of poetic, glamorous and ultra-feminine fragrance lines.”